Section I.

Section II.

Section III.

Section IV.

Section V.

Section VI.

Section III. RIGHTS AND RESPONSIBILITIES OF ADVERTISERS, ADVERTISEMENT PRODUCERS AND ADVERTISEMENT DISSEMINATORS


Article 21. Time Period for Holding Advertising Materials

The advertiser, advertisement producer and advertisement distributor are obliged to retain materials or copies containing advertising matter, including all ensuing changes, for a period of one year from the day of last dissemination of the advertisement.

Article 22. Availability of Advertising Information for the Development and Dissemination of an Advertisement

1. The advertisement producer and advertisement distributor have the right to demand, and the advertiser shall be, in such event, obliged to provide documented proof of the authenticity of the advertised information.

2. If the activity of the advertiser is subject to licensing, then upon advertising a corresponding good, and also upon advertising the company itself, the latter is required to present, and the advertising agent and the advertising disseminator are required to request, presentation of the corresponding licence or an appropriately certified copy of it.

Article 23. Responsibility of the Advertisement Producer To Notify the Advertiser of Circumstances That May Have Violated the Legislation of the Russian Federation on Advertising

The advertisement producer must in a timely manner notify the advertiser of the fact that compliance with the demands of the latter may lead to the violation of the legislation of the Russian Federation on advertising.

If the advertiser, despite a timely and substantiated warning by the advertisement producer, does not change its demand (demands) for a given advertisement, or fails to submit, at the request of the advertisement producer, documented proof of the authenticity of the information to be contained in the advertisement, or fails to remove other items that may make the advertisement inappropriate, then the advertisement producer may, in the established procedure, terminate its agreement and demand a full compensation for losses, if the agreement does not provide otherwise.

Article 24. Submitting Information to Executive Authorities

Advertisers, advertisement producers and advertisement distributors must, at the request of federal executive authorities (their territorial agencies) empowered to control the observance of the legislation of the Russian Federation on advertising submit within the established time period authentic documents, oral or written explanations, video and audio recordings and any other information necessary for the implementation of the legislation on advertising provided for by the Russian Federation.

Article 25. Public Offer To Conclude an Agreement in Advertising

1. The consequences of accepting an advertisement for an invitation to make offers, or public offers (a public offer to conclude an agreement in an advertisement) shall be determined in accordance with the civil legislation of the Russian Federation.

2. The advertiser must specify the duration period of the advertisement acting as an invitation to make offers if the advertisement lists at least one of the essential conditions, as well as those advertisements that act as public offers.

3. If the advertiser declines to conclude an agreement after receiving, in the established order, acceptance from the person to whom such a public offer was addressed, then such person has the right to turn to the courts or arbitration courts with demands to conclude the agreement and to receive reimbursement for expenses caused by an unfounded refusal to conclude an agreement by an advertiser.


Russian Media Law Sources  |  On Advertising